The Marketing & Media Analytics Manager provides insights and analysis to understand the effectiveness of our media programs. This includes key digital and data-driven activities across our Eggo and Morning Star Farms brands. Work with our Omni & E-Commerce, Media Operations, Experience Planning, and Insights & Analytics teams as well as external media agencies to guide overall marketing investment decisions. This position is based in either Chicago, IL or Battle Creek, MI. Estimated travel is 10%.

Data-driven media is a key priority for Kellanova. Influence future media placement decisions. This includes determining which creative, target, or media channel is the most effective in driving sales and/or new buyers. Work with top media agencies to influence learning agendas and measurement plans that lead to greater effectiveness of Kellanova's media.

A Taste of What You'll Be Doing

Research -Design and lead custom measurement projects based on key learning agenda areas. Stay up-to-date on the latest evolutions in the digital media space from social, retailer-specific reporting, media buying platforms to tracking and analysis tools/methodologies.
Cross-Functional Partnerships -Collaborate with creative and media teams to present digital effectiveness results and align on implications to future media plans. This will include integrating various supporting data to help explain digital performance: think creative diagnostics, media delivery KPI's, consumer understanding, and historical learning.
Collaborating for Success -Partner with the broader Insights and Analytics, Integrated Marketing, and Media Agency teams. Ensure digital tracking and effectiveness studies are integrated into the brand's overall strategy and future media tactical plans.
Project Management -Balance priorities of time, scope and cost of an effort in order to accomplish the objectives set by the business.

We're Looking for Someone With

Bachelor's Degree in Business, Market Research, Advertising, Marketing, Statistics, or related field.
Strong analytical skills & understanding of data analysis.
Ability to effectively break down, summarize and communicate research and measurement information effectively to a variety of audiences.
Experience leveraging digital data such as viewability, IVT, and reach/frequency data, collected through DCM, Google Ads, Meta Ads Manager, Nielsen, etc.
Experience utilizing syndicated, e-commerce, and/or retailer data sources, i.e. NIQ, Circana, 84.51, etc.
Understanding of digital media (display, social, OLV, and/or CTV/OTT) buying, including how digital media is purchased, trafficked, activated, & tracked.
Experience measuring effectiveness of media, including TV, digital (display, OLV, social), and CTV/OTT.

Compensation

The annual salary range is $118,500 - $155,500, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What's Next

Applications for this position will be accepted through December 2, 2025. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer. All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova's Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world's best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close towards the end of 2025 (subject to customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let's shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here

Kellanova Co.

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Marketing and Media Analytics Manager