Summary

People Say Real Estate Is Sales. It's More Complex Than That.

Making a career change to real estate? Here's what most people get wrong: they think success comes from just learning about properties and working hard.

The real challenge is approaching real estate as a consultative sales role, similar to tech sales or enterprise sales. That's how we train you.

You don't need sales experience. But you do need to be coachable. Hard work and building relationships will make you effective, but becoming an efficient salesperson requires training. We teach you to be both: effective AND efficient.

If you're coming from healthcare, teaching, traditional sales, project management, HR, or any professional background and you have your license, you don't have to figure out the business-building part the hard way.

Here's What We've Already Built:

We're a PLACE-powered team that's invested over $100K annually in YouTube lead generation to provide you with quality buyer and seller leads. We don't buy low-commission leads from Zillow or other lead vendors.

What You Get Immediately:

Qualified leads from YouTube, SEO, and our Boston Street Pulse media platform
Full administrative, marketing, and listing coordination support
Proven scripts, CRM tools (Brivity), and listing presentation frameworks
Year-round, hands-on coaching using challenger sales methodology. We train you on lead generation, client education tactics, offer strategy, and efficient property showings throughout your entire first year
We expect first-year agents to close 19-24 deals. Once you reach $125K+ in net income for the year, we provide health insurance and cover most of the cost.
Clear production targets with accountability and support to hit them

Responsibilities

Prospect and convert leads (both inbound and outbound)
Conduct buyer and seller consultations
Negotiate contracts
Attend weekly team meetings and coaching sessions
Follow daily prospecting standards
Deliver exceptional client service

Qualifications

Required:

Active Massachusetts real estate license (non-negotiable)
Bachelor's degree OR professional work experience (healthcare, teaching, traditional sales, project management, HR, or similar backgrounds)
Full-time commitment with schedule flexibility (sometimes you'll work evenings/weekends for clients, but this is your primary career)
Coachable and willing to learn to become a salesperson
Understand this is consultative sales, not just "relationship building" or just "showing nice homes"
Ready to follow proven systems and accept coaching

This Doesn't Work If You:

Think success comes from just "working hard" and "being nice to people"
Want complete autonomy without structure or accountability
Are looking for part-time income or a side gig
Don't have your Massachusetts real estate license yet

About-our-team

We're a top-performing team at Keller Williams Realty Boston Northwest, backed by institutional infrastructure and PLACE systems. Our mission is simple: provide agents with everything they need to succeed so they can focus on clients instead of figuring out the business. We invest heavily in technology, training, and support because when our agents win, everyone wins.

Apply Now for a confidential discussion about your transition to real estate.

PLACE

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Real Estate Agent - Making a Career Change to Real Estate?