What will you do?

The Manager, Digital Insights leads the strategy, development, and activation of digital analytics and insights across the eCommerce business. This role owns the end-to-end insights ecosystem -translating data into clear, actionable direction that drives performance across the full customer funnel.

Reporting directly to the Head of eCommerce for the AMER Region, this leader serves as a thought partner to the broader eCommerce team. This role translates reporting to proactively shape strategy, identify growth opportunities, and influence decision-making. The Manager builds scalable analytics capabilities, advances forecasting accuracy, and champions a data-driven culture that improves conversion, engagement, and long-term business outcomes. This is a hybrid role, working 3 days/week in our Costa Mesa, CA headquarters.

Let's break down that day-in-the-life a bit more.

Own digital insights strategy: Define and lead the digital analytics roadmap, evolving tools, capabilities, and frameworks to support business growth.
Lead full-funnel performance analytics: Oversee analysis across acquisition, engagement, conversion, retention, and revenue to identify key drivers of performance.
Translate insights into action: Deliver clear recommendations that inform eCommerce strategy, site experience, marketing effectiveness, and merchandising decisions.
Drive executive storytelling: Lead weekly, monthly, and seasonal business readouts with a strong POV on performance, drivers, and next actions.
Elevate forecasting & planning rigor: Own digital forecasting frameworks, track forecast accuracy, and improve predictability through data-driven modeling.
Identify growth opportunities: Analyze customer behavior, site journeys, and campaign performance to uncover opportunities to improve conversion, AOV, and retention.
Lead cross-functional influence: Partner with Marketing, Merchandising, Product, and Planning to embed insights into roadmaps and business decisions.
Advance personalization & optimization insights: Measure and inform CRO, personalization, and testing programs to maximize ROI and customer experience.
Build scalable reporting solutions: Oversee dashboard development, automation, and KPI frameworks to enable fast, accurate decision-making.
Champion data-driven culture: Elevate analytics adoption, best practices, and literacy across the organization, driving more informed decision-making at all levels.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7+ years of experience and professional achievements.

The foundation skills you will need in this position are:

Advanced analytics expertise: Deep experience in digital analytics tools (e.g., GA4, Power BI) and full-funnel performance measurement.
Strategic thinking & business acumen: Ability to connect data to broader business strategy and influence outcomes.
Insight generation & storytelling: Exceptional ability to translate complex data into clear, compelling narratives and actions.
Forecasting & modeling capability: Strong understanding of forecasting methodologies and performance planning.
Ecommerce & customer journey expertise: Deep knowledge of digital funnels, conversion drivers, and customer behavior.
Cross-functional leadership: Proven ability to influence without authority across diverse teams and senior stakeholders.
Technical fluency: Familiarity with analytics ecosystems, data integration, tagging, and emerging tools.
Problem solving & curiosity: Strong analytical mindset with a proactive approach to identifying opportunities and solving complex problems.
Execution excellence: Ability to balance strategic leadership with hands-on execution in a fast-paced environment.

Now WE have a question for YOU.

Are you in?

Hiring Range:
$95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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