Job Type

Full-time

Description

Whisker is redefining what it means to live with cats-designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what's possible for cats and the people who love them. We believe the future is feline. And we're imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack, from deep consumer insight to breakthrough brand expression to world-class growth execution. And we're just getting started.

What You'll Do:

Whisker is leading the future of connected cat care-and our media strategy must lead with equal audacity. The Media Strategy Director sits at the intersection of performance, experimentation, and brand storytelling. You'll define the media architecture that fuels our growth across paid social, search, affiliate, and emerging channels-building a data-driven system that scales efficiently, performs intelligently, and inspires our audience. This role is both strategist and architect: setting the vision for how media drives business performance and cultural relevance.

Essential Duties and Responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

Owns the end-to-end paid media strategy across US and international markets, ensuring channel mix aligns with growth and efficiency goals
Translates brand and business objectives into cohesive cross-channel media plans that deliver measurable results
Leads a team of channel experts (social, search, affiliate) to elevate performance and innovation
Builds frameworks for experimentation, creative testing, and rapid iteration to improve unit economics
Partners with the Brand, Creative, and Data Science teams to connect storytelling with performance metrics
Collaborates with Finance to model and optimize spend against revenue, EBITDA, CAC, and MER targets
Defines attribution logic and ensures data integrity across all paid channels
Fosters deep partnerships with key platforms (Meta, Google, TikTok, Amazon) to stay ahead of algorithmic and marketplace shifts
Creates clear, actionable reporting that ties media activity to business impact.
Acts as a thought leader within Whisker-educating peers and leadership on the evolving role of paid media in growth
Manages and mentors a growing team of high-performing media specialists
Fosters a culture of curiosity, collaboration, and creative risk-taking grounded in data discipline
Champions cross-functional alignment between brand marketing, analytics, and creative performance teams
Will perform additional responsibilities when required

Leadership Responsibilities:

Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.

Requirements

What You'll Bring:

BA/BS in Marketing, Communications, Media, or a related field
8+ years of paid media or performance marketing experience, including 3+ in leadership
Deep understanding of channel strategy, measurement, and unit economics (CAC, LTV, MER, ROAS)
Proven success driving growth and efficiency in DTC or digitally native brands
Strong analytical skills with experience in multi-touch attribution and incrementality testing
Fluent in platform analytics (Meta Ads Manager, Google Ads, GA4, TikTok, etc.)
Exceptional communicator who can bridge creative, data, and executive conversations
Comfortable in a fast-scaling, high-performance environment
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Not Required but Nice to Have!

Experience in subscription or connected device commerce
Experience operating at the intersection of brand storytelling and performance growth
Passion for elevating under-represented cultural categories (and maybe, a soft spot for cats)

Benefits & Purrks:

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the "why", and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:

Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.

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