INFRA Internal team only - Marketing & Communications Manager

Independent Natural Food Retailers Association • Full-time • Saint Paul, MN, US • $70k - $115k / year • 3w ago

INFRA Internal Team only - internal applications due Monday June 2 by 5:00pmCST

Grow with us if you're a strategic storyteller and marketing leader who loves aligning products with people, turning insights into impact, and bringing a brand voice to life across channels. We're looking for a Marketing & Communications Manager to lead positioning, go-to-market strategy (primarily B2B), and campaign execution as well as driving awareness, alignment, engagement, and adoption across internal and external audiences.

In this role, you'll serve as the hub between INFRA's programs and services, members, partners, staff, and our broader market. From crafting go-to-market strategies to developing compelling content, you'll shape how our offerings are understood, embraced, and remembered. If you thrive on translating complexity into clarity, aligning internal and external messaging, and executing with purpose, we want to hear from you. Submit your resume and cover letter today!

What you will own and improve:

Marketing Strategy & Campaign Execution

Lead go-to-market (primarily B2B) planning for services, programs, and offerings, ensuring strategic alignment across departments.

Develop integrated campaigns that generate awareness, educate audiences, and drive engagement.

Work with program leads to develop and translate projects and insights into clear messaging frameworks and actionable marketing plans.

Project outcomes address INFRA stated goals, including addressing the right issues, at the right times with a focus on audience engagement. Alignment on goals is clearly articulated within project plans.

Messaging, Positioning & Brand Presence

Define and enhance program positioning and key messaging across channels and touchpoints (including email newsletters, social media,
websites, events, field team resources, etc.).

Uphold brand standards to ensure cohesive, high-impact communication across platforms.

Ensure storytelling and content strategies reflect and clearly communicates
our mission, values, and voice, while driving engagement and strengthening the visibility of our work.

Content, Communications & Editorial Planning

Lead the development and execution of compelling editorial content that supports our strategic communications calendar and amplifies the goals of key programs and initiatives.

Plan, write, and edit stories across channels-including newsletters, blog posts, publications, resources sheets, and social media-that communicate impact, elevate member voices, and align with organizational messaging.

Collaborate with internal teams to ensure consistent and cohesive messaging reinforces
organizational and program objectives.

Manage content and design workflows and timelines across multiple formats and platforms (e.g., The Real Deal, Annual Report, conference materials,
etc.).

Oversee and maintain core channels (e.g., website, blog, newsletters, and social media), using analytics to refine and evolve content and design strategies.

Team Management & Leadership

Lead and mentor a small team or group of collaborators, including content creators and contractors.

Align team resources with strategic priorities through effective delegation and situational leadership.

Foster a high-performance, service-oriented culture rooted in INFRA's cooperative values. Set clear, measurable goals and hold the team accountable for achieving outcome-based results.

Promote collaboration, innovation, and continuous development within the team and across INFRA.

Support team members' growth by creating development opportunities and ensuring they have what they need to succeed.

What you already know:

7-10 years in professional-service marketing, brand communications, or campaign strategy, with demonstrated success in positioning offerings and driving adoption.

Experience in mission-driven, member-based associations, or cooperative organizations-or deep familiarity with natural products, retail, or values-aligned industries.

Bachelor's degree or advanced training in marketing, communications, business or related field required (or additional 5-6 years of experience).

Team Leadership: People-first leader that meets people where they're at. Successful track record of managing teams, aligning resources, and developing people, including creative contributors, contractors, etc.

Proven experience translating audience insights and product capabilities into clear, compelling messaging.

Experience leading integrated marketing campaigns across digital, print, and event-based channels.

Strong background in storytelling, content strategy, and crafting narratives that connect across audiences.

Skilled at working cross-functionally with product, sales, and executive teams to align messaging and strategy.

Excellent written and verbal communication skills-able to adjust tone, voice, and format for different audiences.

Emotionally intelligent, adaptable, and collaborative-you balance strategic thinking with hands-on execution.

You're curious, self-directed, and energized by aligning work to broader organizational goals.

Demonstrated strategic & sales acumen. Proven ability to lead growth strategies and effectively "sell" INFRA's programs and services.

INFRA is committed to creating an inclusive workplace. We know that diversity of identities, experiences, and ways of thinking result in stronger lives for all our members and the communities we serve. Research shows that systemically excluded communities may be less confident in applying for positions where as little as one skill doesn't appear to fit - we welcome your resume and encourage you to apply.

Position details:

Status: Full-time, exempt
Reports to: Director of MarCom
Direct Reports: Marketing & Communications Specialists, Designers, other team members
Travel: Up to 10%
Location: Based at INFRA HQ within our hybrid work policy

Pay Info: CMM2 70,000-92,500-115,000