Job Description
Reports to: Ecommerce Director
Brands Supported: Kate Somerville, Patchology
About UsRare Beauty Brands is a fast-growing portfolio of innovative beauty and skincare brands, including Kate Somerville and Patchology. We combine the agility of a startup with the discipline of a performance-driven organization, scaling brands that inspire confidence, deliver results, and consistently outperform their categories. Our teams move quickly, test boldly, and operate with a deep commitment to data, creativity, and collaboration.
About the RoleThe Media Manager will own the paid digital strategy, hands-on execution, and ongoing optimization for two dynamic beauty brands. This person will support a high-growth marketing organization by driving profitable acquisition, efficient retargeting, and brand-building media initiatives across Meta, TikTok, Mobile Gaming, Google, Amazon DSP, and emerging platforms.
You'll manage a multi-million-dollar portfolio (with Kate Somerville as the primary investment brand), partner closely with our paid media agency, and play a critical role in shaping both short-term performance and long-term efficiency.
We're looking for someone who is equal parts strategist and doer. This role is for someone who can diagnose inefficiencies, propose sharper audience + creative mixes, build test plans, and keep performance moving up and to the right. This role offers a high ceiling for growth for the right person.
Key ResponsibilitiesDigital Media Strategy & Execution- Develop and execute full-funnel media strategies for Kate Somerville and Patchology to drive growth, awareness, efficiency, and profitability.
- Architect campaigns across Meta, TikTok, Google's network, Amazon DSP, and retargeting channels.
- Translate brand objectives into targeted, scalable, data-driven media plans.
- Maintain an always-on testing roadmap to improve audience targeting, messaging, creative formats, and funnel performance.
Performance Management & Optimization- Own daily optimizations, pacing, bid strategies, and audience adjustments for in-house platforms.
- Identify opportunities to scale efficiently and make budget reallocation recommendations rooted in data.
- Continuously track ROAS, CAC, MER, incrementality, and contribution margin; not just vanity metrics.
- Partner with Ecommerce and Sales teams to align media performance with revenue, channel share, and profit goals.
Agency Leadership- Lead and manage the paid media agency with clear expectations, room for partnership, and accountability for results.
- Ensure agency partners are aligned with brand strategies, informed of performance insights, and held to high optimization standards.
- Evaluate agency recommendations and push for testable, measurable improvements.
Cross-Functional Collaboration- Work closely with Marketing, Creative, Brand, and Ecommerce to ensure compelling assets, strong messaging, and cohesive brand storytelling across all channels.
- Partner with Marketing and Ecommerce on creative briefs based on platform behavior, audience patterns, and past winners.
- Translate complex results into digestible updates for the leadership team.
Analytics, Reporting & Budget Ownership- Build and maintain weekly and monthly performance reports, turning data into recommendations and next steps.
- Monitor campaigns in-platform and through tools such as Google Analytics, platform insights, and agency dashboards.
- Manage annual and monthly media budgets with precision and agility.
- Advocate for increased investment when justified by results and efficiency.
Qualifications- 4-7+ years of hands-on paid media experience across Meta, TikTok, Google Ads, and other performance platforms.
- Strong background managing multi-channel paid media portfolios and performance budgets of $1M+.
- Experience working with or managing agency partners.
- Strong analytical skills; able to interpret data and translate insights into optimizations and recommendations.
- Exceptional communication skills; able to explain performance clearly and influence stakeholders.
- Experience in beauty, CPG preferred but not required.
- Self-starter who thrives in fast-moving, testing-driven, entrepreneurial environments.
What Makes You a Fit- You're hands-on and a data-based thinker.
- You play well with creative teams and understand what really drives CTR, engagement, and conversion.
- You love building systems but you're not slowed down by them.
- You're comfortable with ambiguity and equally comfortable tightening a strategy when performance dictates.
- You're excited by the idea of managing two brands (one higher-investment, one strong-growth challenger).
CompensationCompetitive and commensurate with experience. Benefits include full medical, dental, vision, paid time off, and additional perks aligned with a fast-growing beauty portfolio.
