Position Summary
The Multimedia Marketing Consultant builds and manages relationships with business owners and managers across Flagstaff and Northern Arizona. The role serves as each client's primary marketing advisor, identifying business goals and recommending integrated campaigns that combine Sunrise Media's digital services with The Arizona Daily Sun print, magazine, direct mail, and event products.
The position carries a new-business development target along with responsibility for retaining and growing an assigned client portfolio. The Multimedia Marketing Consultant is expected to develop working expertise in digital marketing tools and their practical use, while continuing to manage the print needs of current and prospective clients.
Essential Duties and Responsibilities
New business development (approx. 40%)
- Identify, research, and prospect local and regional businesses through calls, visits, referrals, and networking.
- Conduct needs-analysis meetings to understand each prospect's goals, target audience, budget, competition, and seasonality.
- Prepare and present written proposals and campaign recommendations to decision-makers.
- Meet or exceed monthly and annual new-business revenue goals.
Account management and growth (approx. 35%)
- Manage an assigned portfolio of active accounts, holding regular strategy and results reviews.
- Identify opportunities to expand client programs across print, digital, and event products.
- Secure renewals and resolve client concerns promptly.
- Explain campaign performance in plain language and recommend adjustments based on the results.
Campaign coordination (approx. 15%)
- Enter orders accurately and on deadline in [CRM / order-entry system].
- Coordinate with creative, digital fulfillment, production, and billing staff to ensure campaigns launch correctly and on schedule.
- Gather client materials, approvals, and targeting details required for execution.
Community presence and professional development (approx. 10%)
- Represent the Red Rock News and Sunrise Media at chamber, civic, and community events.
- Complete required training on digital platforms, products, and sales process.
- Stay current on digital marketing trends, local market conditions, and competitor activity.
Other duties may be assigned as needed.
Digital and Print Products
The Multimedia Marketing Consultant is expected to understand, explain, and recommend the full product portfolio:
- Digital: targeted display, geofencing, search engine optimization, pay-per-click, social media marketing and management, website development, email marketing, text message marketing, and video.
- Print and direct: the Red Rock News, specialty publications and magazines, and shared and solo mail.
- Events: event sponsorships and branded experiences.
Proficiency in digital products is expected to develop over time. Target milestones are product conversant within 30 days; competent within 60 days, and proficient (independent digital proposals) within 90 days.
Performance Measures
Performance will be evaluated on:
- New-business revenue against goal.
- Total revenue and year-over-year account growth.
- Client retention and renewal rate.
- Mix of digital and print revenue.
- Activity metrics, including [contacts, appointments, and proposals per week].
- CRM accuracy and order-entry timeliness.
- Completion of required training.
Qualifications
Required
- [One to two] years of experience in sales, account management, marketing, or a comparable client-facing role, or demonstrated success in a current Red Rock News position.
- Strong verbal and written communication skills, including presentations and proposals.
- Ability to manage multiple accounts, deadlines, and priorities at the same time.
- Working knowledge of digital marketing, or demonstrated willingness to learn it.
- Proficiency with email, spreadsheets, and presentation software.
- Valid driver's license, reliable transportation, and proof of insurance.
Preferred
- Experience selling media, advertising, or marketing services.
- Familiarity with Google Ads, Meta Ads Manager, Google Analytics, or similar platforms.
- CRM experience.
- Established relationships in the Northern Arizona business community.
Core Competencies
- Consultative selling: Asks good questions, listens, and recommends solutions based on client goals rather than product quotas.
- Relationship building: Earns trust with owners and managers and maintains it over time.
- Digital fluency: Understands how digital tools work, what they cost, and when they are the right fit.
- Accountability: Owns results, follows through on commitments, and keeps records accurate.
- Collaboration: Works effectively with creative, production, and fulfillment teams.
Working Conditions and Physical Requirements
- Regular local travel to client locations and community events.
- Occasional evening or weekend events.
- Ability to work at a computer for extended periods.
- Ability to lift up to [1520] pounds (presentation materials, event displays).
Internal Application Process
- Eligibility: Employees in good standing who have been in their current role at least [six] months.
- To apply: Submit a letter of interest and updated resume to [email address] by [date].
Wick Communications is an Equal Opportunity Employer. This description reflects the general duties of the position and is not an exhaustive list. Duties and responsibilities may change based on business needs.
Salary/Compensation: $48,000 - $50,000 per year plus commission
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