Job Summary

We are seeking a Marketing Data Analyst to join the Marketing Analytics & Data Science team.

This role will support strategic marketing initiatives with a focus on deposit and lending product analytics.

The ideal candidate will leverage data-driven insights to optimize campaigns and enhance decision-making in a dynamic financial services environment.

Key Responsibilities

Analyze and interpret marketing data, with emphasis on deposit and lending products.
Build and maintain dashboards using Power BI and AWS QuickSight.
Support campaign measurement and execution by providing actionable insights.
Run queries, identify trends, and assess marketing channel effectiveness.
Collaborate with cross-functional teams to align analytics with business objectives.
Communicate findings and recommendations to leadership and stakeholders.

Required Qualifications

Minimum 3+ years of experience in marketing data and analytics.
Strong understanding of digital marketing data, campaign strategy, and execution.
Experience with lending product data (e.g., lending, underwriting).
Proficiency in SQL Server (query writing).
Dashboard development experience with Power BI and AWS QuickSight.
Working knowledge of Python.
Familiarity with Google Analytics and/or Adobe Analytics.
Prior experience in financial services, preferably banking or fintech.

Preferred Qualifications

Experience in fintech or commercial banking.
Exposure to Experian valuation, Axiom, or Tealium tag management.
Understanding of identity graph concepts.

Soft Skills

Strong communication skills to engage leadership and cross-functional teams.
Collaborative mindset and ability to thrive in a fast-paced, data-driven environment.

Education: Bachelors Degree

Compunnel

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Marketing Data Analyst - Deposit Products