Job SummaryWe are seeking a Marketing Data Analyst to join the Marketing Analytics & Data Science team.
This role will support strategic marketing initiatives with a focus on deposit and lending product analytics.
The ideal candidate will leverage data-driven insights to optimize campaigns and enhance decision-making in a dynamic financial services environment.
Key Responsibilities- Analyze and interpret marketing data, with emphasis on deposit and lending products.
- Build and maintain dashboards using Power BI and AWS QuickSight.
- Support campaign measurement and execution by providing actionable insights.
- Run queries, identify trends, and assess marketing channel effectiveness.
- Collaborate with cross-functional teams to align analytics with business objectives.
- Communicate findings and recommendations to leadership and stakeholders.
Required Qualifications- Minimum 3+ years of experience in marketing data and analytics.
- Strong understanding of digital marketing data, campaign strategy, and execution.
- Experience with lending product data (e.g., lending, underwriting).
- Proficiency in SQL Server (query writing).
- Dashboard development experience with Power BI and AWS QuickSight.
- Working knowledge of Python.
- Familiarity with Google Analytics and/or Adobe Analytics.
- Prior experience in financial services, preferably banking or fintech.
Preferred Qualifications- Experience in fintech or commercial banking.
- Exposure to Experian valuation, Axiom, or Tealium tag management.
- Understanding of identity graph concepts.
Soft Skills- Strong communication skills to engage leadership and cross-functional teams.
- Collaborative mindset and ability to thrive in a fast-paced, data-driven environment.
Education: Bachelors Degree
