Job Description
Key Responsibilities:- Develop and implement marketing strategies tailored to multifamily residential communities.
- Manage all aspects of digital and traditional marketing campaigns, including social media, email marketing, content creation, advertising, and events.
- Collaborate closely with leasing teams, property managers, and corporate leadership to align marketing efforts with occupancy and revenue goals.
- Analyze market trends, competitor activities, and resident feedback to continuously refine marketing approaches.
- Oversee marketing budgets, vendor relationships, and external agency partners to maximize ROI.
- Lead branding initiatives to strengthen community identity and attract target demographics.
- Utilize CRM and property management software to track campaign effectiveness and resident engagement.
- Coordinate resident engagement programs and community events to enhance retention and resident satisfaction.
- Provide leadership, training, and mentorship to marketing team members.
Qualifications:- Minimum 5 years of marketing experience in multifamily residential property management or a related real estate field.
- Proven track record of successful multifamily marketing campaigns and leasing support.
- Strong knowledge of digital marketing tools, social media platforms, SEO/SEM, email marketing, and analytics.
- Excellent communication, leadership, and project management skills.
- Ability to analyze data and market research to inform strategic decisions.
- Proficient in CRM systems and property management software.
- Bachelor's degree in Marketing, Business Administration, or related field preferred.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
Job Reference: JN -072025-401901
