Partnership with the Cross Functional Team- Operate as a trusted brand thought partner and strategic extension of the Jordan leader
- Partner with the Jordan leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities, grounded in culture, sport, community, and consumer behavior
- Support sharing plans through clear cross functional communication by framing regional narratives, updates, and points of view for leadership and cross-functional audiences
- Enable the Jordan Leader to operate at altitude while staying closely connected to what's happening across markets
- Work across the IRM team (Retail Brand & Account Marketing) to streamline communication, requests, and orchestration.
Secondary Market Orchestration- Support the Jordan Ops Lead in the orchestration of secondary markets, ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments.
- Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities, focus areas, and momentum.
- Drive integration of secondary city plans back into the geo matrix - including Sports Marketing, Account Marketing, Retail Marketing, Brand, Creative, Digital and Media teams (ex, aggregation, creation and submission of athlete request briefs to Sports Marketing).
- Surface cross-city patterns, opportunities, and gaps that inform strategy and leadership decisions.
- Deliver sport and community led insights from secondary cities back into geo teams, including marketing, sales, merch, etc.
WHO YOU'LL WORK WITHYou will work fluidly across North America with:
- Jordan IRM (Integrated Retail Marketing) Team
- Regional Marketing leadership
- Expert roles and their city pods
- Brand Management
- Sports Marketing
- Marketplace and City partners
WHAT YOU BRING- Bachelors degree in related field, or equivalent combination of education, training and experience
- 3+ years of experience in Marketing, Brand, City, or Marketplace-facing roles
- Strong brand experience and a deep appreciation for sport, culture, and how Nike shows up locally
- Making brand strategies real in service of consumer energy
- Strong ability to organize complexity and shape leadership perspective
- Clear, confident communication and framing skills
