As a Broadband Marketing Expert, you'll be part of Plenitude Societa Benefit . Specifically, your Tribe Multiutility Proposition & Digital Sales team will define the marketing strategy, proposition, and go-to-market for the Fiber service.
Main activities :
- Development of the Fiber strategy and offering through the definition of commercial propositions in terms of pricing and promotions, value proposition and differentiation levers
- Definition of the go-to-market strategy and end-to-end management of commercial launches
- Definition of the value proposition in support materials, such as: sales discs and sales support materials, trade marketing, communication for BTL, ATL and digital channel activities, training courses, commercial conventions
- Contribute to the definition of the Fibra product evolution roadmap, identifying improvements, service extensions and customer experience enrichment initiatives
- Market analysis and benchmarking of direct and indirect competitor offerings; market research and concept/proposition testing
- Analysis of the economic sustainability of initiatives and preparation of business plans to support new projects
- Omnichannel performance monitoring, commercial KPI analysis (activations, ARPU, churn, channel mix), coverage monitoring and definition of corrective actions
- Cross-functional coordination with Sales, Digital, Customer Operations, Brand & Communications, IT, and external partners.
Required characteristics:
- Master's degree in Marketing or Economics; other qualifications and fields of study may be considered based on significant experience in the role
- At least 3 years of work experience in marketing and go-to-market in the Telco, Energy or Utility sector
- Experience working within organizations that adopt agile and design thinking approaches would be an advantage.
- Solid knowledge of the Telco/Broadband market, developed in consulting or corporate contexts, with advanced skills in structuring commercial offers, ARPU optimization/churn reduction, price elasticity analysis and competitive benchmarking
- Ability to develop strategies for customer base activation and penetration, as well as a strong familiarity with marketing activities driven by territorial coverage
- Ability to manage complex projects, accompanying a product from conception to its launch into production and ability to analyze and understand the main KPIs for managing products and initiatives
- Good knowledge of the English language
- Availability for mobility
Milan Office
We promote flexible work arrangements, including smart working options to support a better work-life balance.
We offer:
- Permanent employment contract; our national collective labor agreement and the Energy and Oil National Collective Bargaining Agreement
- Compensation commensurate with the person's experience
- Reward system and comprehensive program of benefits and welfare initiatives.
Find out more: welfare link
- A work environment where everyone can feel recognized and appreciated for their uniqueness
The most promising candidates will be contacted for the next phase.
For information on the selection process and helpful tips, click here .
Who We Are
Plenitude Societa Benefit , a subsidiary of Eni, operates on the market with a distinctive business model that integrates renewable energy generation, energy sales, energy solutions, and a large network of electric vehicle charging points.
It supplies energy to 10 million European retail customers, with the goal of reaching 11.5 million customers by 2027. The company aims to achieve over 8 GW of installed renewable capacity by 2027 and over 15 GW by 2030. In the electric mobility sector, it has a network of thousands of charging points that will be expanded both in Italy and Europe, with the goal of reaching 40,000 points by 2027. Furthermore, it is a leader in Italy in distributed generation from small-scale photovoltaic plants.
Plenitude is a Benefit Corporation (CNC) that integrates, within its Articles of Association, the objective of having a positive impact on people, communities, and the environment, and is part of Eni's broader commitment to creating value through the energy transition. Present in several countries around the world, Plenitude aims to achieve net zero Scope 1, 2, and 3 CO2 emissions by 2040 and, thanks to an integrated and diversified offering, to provide decarbonized energy to all customers.
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