Job Description
Target Pay Rate: 112-122/hr salary will be commensurate with experience
Purpose:
The Brand Manager is responsible for developing, establishing and
achieving the short and long term brand objectives and strategies for
the business he/she manages. This includes both achieving the short and
long term financial commitments for the Brand he/she manages as well as
building and protecting brand equity. To do this, the Brand Manager may
manage associate and/or sr. associate brand managers. Success in this
position requires good consumer centric strategic thinking, strong data
analytics and understanding skills, ability to build purposeful brands
and drive integrated and inspiring creative communication campaigns.
The brand manager must demonstrate ability to perform across most of the
core competences: Play to win, Grow yourself and others, leading
with purpose, building trust and being inclusive, collaboration,
creating value with the customer, accountability and efficiency
Key Tasks:
Establishes and directs the development and implementation of the
brand's marketing plans and budget and long term financial plans to
achieve the category's volume, profit and spending objectives.
• Effectively plans to ensure that top line sales goals and bottom line
profit goals are met, by overseeing the execution of brand strategies
through the Brand Management team, other functional departments, and
external vendors, and by recognizing the profitability and revenue
impact of all business opportunities.
• Partner with Innovation Director and Mangers to develop and execute 3-5 year NPD strategy to support overall brand objectives.
• Manages, coaches and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers.
The Brand Mgr supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance.
This will be achieved through clear example of culture and values,
council, balanced brand workload and appropriate delegation.
• Determines resource allocations across the brand to optimize overall brand
performance, while anticipating risks to brand performance and ensuring
that contingency plans are developed to manage through them.
Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.
• Manages and leads multiple cross functional teams, including R&D. Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross functional groups
• Supports the strategic brand plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health
Key Working Relation:
Brand Team • Commercial Strategy • Customer teams • Finance • Legal, Medical, Regulatory (LMR)• Demand Planning • Product Supply • Innovation • Media • E-commerce • aI • Commercial SVPs / C- level • External Agencies
Skills & Qualifications:
Education:
BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment
Preferred:• MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment
• Fit to Win competencies:
Builds effective teams, cultivates innovation, learning and change agility, customer focus,
action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers.
Fit to Win skills:
Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results.
Ability to streamline operational processes and drive efficiency though the use of technology, with excellent problem solving skills.
Analytical Acumen:
Superior analytical ability, assessing different models and related outputs.
Experience with business forecasting a plus.
Potential to assess and react to complex technical information.
Marketing Brand Building:
Excellent communication skills required.
Must be able to create an environment that encourages innovation and risk taking. ability to
engage in positive/productive debate with the leaders of key internal constituent groups.
Ability to collaborate and influence key stakeholders.
P&L Management:
Takes activist ownership of bottom line, and has experience owning L.O.B. budgets and results.
Strategic management, planning, and execution abilities, including ability to focus on the "bigger picture".
Equal Opportunity Employer: We are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified candidates regardless of race, sex, gender identity or expression, disability, age, religion or belief, sexual orientation, or any other characteristic protected by applicable laws and regulations. It is our policy not to discriminate against any applicant or employee, and we are committed to fostering a diverse, inclusive, and respectful work environment across all locations in which we operate. We believe that diversity, equity, and inclusion are fundamental to our mission and enhance our ability to serve clients globally. If you have a disability or require any reasonable accommodations during the application or interview process, please inform your recruiter or contact us directly so that we can explore the appropriate arrangements.
Fraud Alert: Candidate safety is a top priority at Planet Pharma. The industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet Pharma domain (@planet-pharma.com, @planet-pharma.co.uk, and @ppgadvisorypartners.com) and not a domain with an alternative extension like .net, .org or .jobs.
